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'Alexa, make me a millionaire!'

AJ Bell Youinvest has linked up with Amazon Alexa to allow investors to check their accounts via voice recognition software.

'Alexa, make me a millionaire!'

You may already use voice recognition software to play music and manage your diary, but now Amazon’s Alexa could help you make your millions, as long as you invest via AJ Bell.

Investors using the Youinvest platform can now request portfolio valuations and stock market quotes via Alexa, the voice recognition assistant used by Amazon Echo wireless speaker.

Alexa is about to understand commands, play music, make to-do lists, set alarms and control smart appliances, as well as provide real-time information such as weather and traffic reports. Now she will be able to understand a number of commands that will help investors check their AJ Bell accounts.

Once an investor has enabled the Alexa app on the AJ Bell website, they can link their portfolios and ask the following questions:

1.       Open AJ Bell – this command will provide a summary of what is available

2.       Ask AJ Bell how my accounts are doing – this provides information about the accounts investors are linked to

3.       Ask AJ Bell how my Sipp/ISA/dealing account is doing – this gives more in depth information about specific accounts

4.       Ask AJ Bell what is the price for Vodafone or VOD – investors can use this to search for information on individual shares, including price movements

The app does come with a word of warning, however, as anyone with access to an investor’s device will be able to activate Alexa and gain information about AJ Bell accounts.

Tim Huckle, director of digital strategy at AJ Bell, said the link with Alexa was to make it easier for investors to get information about their portfolios and builds on the existing mobile apps AJ Bell offers.

‘It is already easier than ever for people to access their investment portfolios but digital engagement is evolving at a rapid rate and becoming increasing embedded in our daily lives,’ he said.

‘We think investing should be part of this and Amazon Alexa is an example of a number of voice activated personal assistants that we are looking to support so that our customers can engage with their investments as easily as they do with their music, their friends or the news.’

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2 comments so far. Why not have your say?

Roger Savage

Jul 04, 2017 at 19:01

Perhaps I'm old school but this seems little better than the telephone dealing service I used to have with Charles Schwab where balances and quotes could be obtained. Seems pretty pointless. I'd much rather see share prices in context with news stories/other research that I could look up whilst checking prices online. Might just be me though :)

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Jul 04, 2017 at 23:21

Not a lot of use unless Alexa can give tomorrow's share prices

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