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City braced for rubbish news
Why bother buying a paper – bins are turning into digital media outlets for on-the-go City professionals...
Ever wished you could check out the latest moves on the stockmarket without turning on the TV or loading up the web browser on your phone?
Well, thanks to a company called Renew, you can now access news, weather and travel information via that most ubiquitous piece of street furniture: the bin (or 'recycling point' as the firm's press release puts it).
Renew currently has 50 bin/screen units in the heart of London, and this will rise to 200 in time for the Olympics. The company calls the idea 'the first of a new generation of “on-the-go” media', and says the editorial team behind the plan will cover breaking news, weather, the arts and sports.
In an increasingly media-saturated age in which it's tough to catch people's attention, maybe it's not such a rubbish idea.
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