View the article online at http://citywire.co.uk/money/article/a561292
City braced for rubbish news
Why bother buying a paper – bins are turning into digital media outlets for on-the-go City professionals...
Ever wished you could check out the latest moves on the stockmarket without turning on the TV or loading up the web browser on your phone?
Well, thanks to a company called Renew, you can now access news, weather and travel information via that most ubiquitous piece of street furniture: the bin (or 'recycling point' as the firm's press release puts it).
Renew currently has 50 bin/screen units in the heart of London, and this will rise to 200 in time for the Olympics. The company calls the idea 'the first of a new generation of “on-the-go” media', and says the editorial team behind the plan will cover breaking news, weather, the arts and sports.
In an increasingly media-saturated age in which it's tough to catch people's attention, maybe it's not such a rubbish idea.
News sponsored by:
After Boris announced he was backing Brexit, sterling suffered its biggest slump in six years. Our Market Mavens discuss. Follow the Market Mavens LinkedIn page for weekly videos, in which our panel of industry experts share their views on financial news
More about this:
Tools from Citywire Money
From the Forums
Weekly email from The Lolly
Get simple, easy ways to make more from your money. Just enter your email address below
An error occured while subscribing your email. Please try again later.
Thank you for registering for your weekly newsletter from The Lolly.
Keep an eye out for us in your inbox, and please add email@example.com to your safe senders list so we don't get junked.