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Should Apple target the business market?
Alex Crooke, manager of the Bankers investment trust, says Apple, the iPad to iPhone wonder stock, may have to change tack to satisfy investors' high expectations.
This month it dropped its performance fee, leaving investors paying one of the lowest ongoing charges in the sector of 0.4% a year.
Fund manager Alex Crooke came into the Citywire studio to discuss the year ahead and some of his key holdings such as Apple, the US consumer technology giant which Crooke says is struggling to meet the high expectations of investors.