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F&C targets consumer marketing ahead of RDR
by Emma Dunkley on Nov 21, 2012 at 13:56
F&C has revealed its new direct marketing initiative following a strategic review earlier in the year, which will see the firm refocus on intermediary and self-directed channels ahead of the retail distribution review (RDR).
The firm said in its review that the overall strategy for its wholesale and consumer businesses included building its strength in multi-manager products, direct marketing and consumer brand awareness.
In order to achieve this, F&C is enhancing its direct marketing infrastructure and capabilities, hiring Ross Duncton as part of this move.
Duncton has joined the firm as head of direct to consumer, joining from Acromas Financial Services where he held the position of head of product and marketing.
Based in the firm’s London office, he will report directly to Richard Wilson and will work closely with Mandy Mannix, head of client management, as well as Tracy Fennell, head of marketing.
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