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Goddard sets up new consultancy venture for life after PFS

by Michelle Abrego on Feb 26, 2013 at 11:29

Goddard sets up new consultancy venture for life after PFS

Outgoing Personal Financial Society (PFS) chief executive Fay Goddard has set up a consultancy firm with her partner, former Aegon head of industry development Peter Williams.

Williams Goddard Consulting was set up last year, although Goddard (pictured) has not done any work for the company while serving as the PFS chief executive, a position she will step down from in April.

‘I have always said I will continue to be active in the market,’ said Goddard. ‘If the right project comes up, I will do some work for Williams Goddard Consulting.’

Williams, who is also a non-executive director of IFA network Beaufort Group, has already worked with the Money Advice Service and lobbyists The City UK, which is headed by former Association of Independent Financial Advisers (Aifa) director general Chris Cummings.

The firm plans to work with insurers, fund management firms, regulators and advisers. Williams said Goddard’s added experience would be a boost. ‘Between the two of us, we probably wear two of the best policy hats in the industry,’ he said.

Goddard was previously policy director and deputy director general of Aifa. She has also sat on the European Financial Planning Association board and has been governor of the Pensions Policy Institute.

She announced her intention to retire from the PFS in November 2012. Keith Richards, former Tenet director of distribution and development, will take up the role of chief executive in April.

8 comments so far. Why not have your say?

Phil Bill

Feb 26, 2013 at 12:02

Good luck to two of the best around - glad it's a 'part time' retirement!

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alan nedas

Feb 26, 2013 at 12:07

Fay, best wishes for the fresh challenges!

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Sir AA

Feb 26, 2013 at 12:14

Congratulations Fay. You are one of a kind. I wish you outstanding success with the venture. Welcome to the world of free enterprise!

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Sandy Hoyland via mobile

Feb 26, 2013 at 12:22

Good luck Fay, delighted that financial services isn't losing you to retirement!

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Feb 26, 2013 at 13:16

Hmmm, failed at AIFA, failed at PFS, paid by us for both positions.

Fay did little to push the IFA course in either job.

Now private industry is different, best of luck, you have to learn your lessons very quickly. Wait a moment, consultant, I see, not adviser, pfffft.

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Rodney Collins

Feb 26, 2013 at 13:59

Couldn't agree with you more Paul, yet another consultant!!!!

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Black kettle

Feb 26, 2013 at 16:49

Just to counter Paul Woolley and Rodney Collins with whom I could not disagree more I support the earlier comments and wish Fay and Peter all the best: they are indeed two of the best and deserve to earn a good living in the real world outside semi-quangoland. Good luck you deserve success if your past receord is anything to go by. I really wish you well.

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Feb 26, 2013 at 17:32

Non exec of Beaufort that is new venture of Alan Easter ex Millfield CEO and Money Portal main board....?

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