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HMRC launches ad campaign targeting tax cheats

by William Robins on Nov 12, 2012 at 10:24

HMRC launches ad campaign targeting tax cheats

HM Revenue & Customs has warned tax cheats that the net is closing in on them in a newly launched advertising campaign.

The taxman has teamed up with marketing advertising agencies M&C Saatchi and PhD to create an outdoor campaign which forms part of the government’s £917 million investment to tackle tax evasion, and avoidance by 2014/15.

The adverts are accompanied by a website urging people to make sure they pay the right amounts of tax.

Jennie Granger, HMRC’s director general, enforcement and compliance, said: ‘Our message to the small percentage who don't is a simple one: The net is closing in. We will detect you if you haven’t put a job through the books, if you haven’t declared investment income, if you’ve hidden assets offshore or if you haven’t even registered for VAT.’

The campaign will run for two weeks from 12 November and will involve billboards, bus shelters and phone boxes.

David Gauke (pictured), exchequer secretary to the Treasury, said: ‘Most people play by the rules and pay what they owe, but HMRC is cracking down on those who don’t.  Using the £917 million the government has made available to tackle avoidance, evasion and fraud, HMRC is closing in on tax cheats.’

4 comments so far. Why not have your say?

Annoyed Person

Nov 12, 2012 at 10:43

Tax avoidance is the legal utilization of the tax regime to one's own advantage, to reduce the amount of tax that is payable by means that are within the law.

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Derek Dryden

Nov 12, 2012 at 12:37

I agree: tax avoidance is a highly recommended course of action for EVERYONE, tax evasion is what you get put in prison for (quite rightly).

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Derek Guyers

Nov 12, 2012 at 14:09

Don't worry, in accordance with best financial advertising practice there will be a footnote, in not-too-small print, telling the reader that tax avoidance is NOT illegal, it's just that the advertiser doesn't like it.

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Nov 19, 2012 at 12:38

Just as long as the focus doesn't revert to the 'easy prey' of the working man on the street and small businesses, that don't have the massive resources of the multinationals, or the ability to be 'let off' huge tax bills!!!!

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