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HMRC launches ad campaign targeting tax cheats
by William Robins on Nov 12, 2012 at 10:24
HM Revenue & Customs has warned tax cheats that the net is closing in on them in a newly launched advertising campaign.
The taxman has teamed up with marketing advertising agencies M&C Saatchi and PhD to create an outdoor campaign which forms part of the government’s £917 million investment to tackle tax evasion, and avoidance by 2014/15.
The adverts are accompanied by a website urging people to make sure they pay the right amounts of tax.
Jennie Granger, HMRC’s director general, enforcement and compliance, said: ‘Our message to the small percentage who don't is a simple one: The net is closing in. We will detect you if you haven’t put a job through the books, if you haven’t declared investment income, if you’ve hidden assets offshore or if you haven’t even registered for VAT.’
The campaign will run for two weeks from 12 November and will involve billboards, bus shelters and phone boxes.
David Gauke (pictured), exchequer secretary to the Treasury, said: ‘Most people play by the rules and pay what they owe, but HMRC is cracking down on those who don’t. Using the £917 million the government has made available to tackle avoidance, evasion and fraud, HMRC is closing in on tax cheats.’
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