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Life in the Fast Lane: Taylor Oliver takes tough decisions

by Natalie Fast on Dec 18, 2012 at 12:26

Life in the Fast Lane: Taylor Oliver takes tough decisions

This week I caught up with Louise Oliver, partner at Taylor Oliver in Chesterfield, who has been taking some tough decisions about how to commercialise the business.

Taylor Oliver has doubled its charges to clients over the past two years. It now operates a tiered charging structure, running from 0.5% to 1%, and offers bespoke charges for clients with more than £1 million to invest. The firm continues to work with project fees and charges £2,000 for its full financial planning services.

Model review ousts cake

Oliver said the changes were the result of a review of the firm’s business model. ‘We have to be profitable and sustainable, and we had to move away from the lifestyle model where we looked after Mrs Miggins for a chat and a piece of cake,’ she said.

It was surprising to hear Oliver speak so frankly about the need to commercialise the business, given the success the firm has already enjoyed. She said the spur for making the changes had come from listening to the firm’s peers.

‘We’ve had to have really serious conversations with our clients, and it was hard,’ said Oliver, who admitted to putting fees last on the agenda in client meetings.

Expansion plans

Taylor Oliver is expanding and taking on a new analyst to help Oliver and partner Steve Taylor. They also need to free up time for their paraplanner, Claire Goodwin.

‘The only way we can grow,’ said Oliver, ‘is to invest in our team, which will free the planners up to bring in more of the right type of new clients.’

Goodwin recently spoke at the Personal Finance Society conference about how paraplanners can be a ‘critical friend’ for advisers and stressed the need for strong relationships between the two parties.

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1 comment so far. Why not have your say?

Neil Chamberlain

Dec 18, 2012 at 13:20

Depends where you come from, bap,cob, butty, sandwich, roll, barm, barm cake, bread bun and so on.

It's bread the fillings are the creative bit and worth talking about. An Italian chef who mind maps his dishes said who says tiramisu and oysters don't go together?

Anyway on with more important matters.

I agree a firm has to commercialise and segmenting unprofitable from profitable is good business sense.

I wonder if there is a best of both worlds though?

Deloitte and Yougov published their paper bridging he advice gap. 5.5 million excluded from sound independent advice. Towry, jelf, close and a number of banks removing themselves from this market.

I think there is a best of both worlds but something has to give and it will probably be the lift to the station and a chip butty salmon en croute.

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