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AdviserCam: Arthur Childs on using qualifications to attract clients

Arthur Childs, director of Surrey-based Arch Financial Planning, says that advisers need to market their qualifications to the public if they are to reap their full benefit.

Childs has joined adviser listings website Financial Planners Elite, which only allows certified and chartered financial planners to become members.

He argues that advisers cannot rely on the professional bodies to market their qualifications for them, and need to take steps to market themselves to potential clients online.

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