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Consultant of the week: Richard Langford of Skandia

Being made redundant after three years with Britannia Life turned out to be a blessing in disguise for Skandia’s Richard Langford.

Langford, who picked up a New Model Adviser® regional broker sales award for Wales this month, said: ‘It was strange because we’d just had a record year for sales. But I wasn’t concerned because I was one of the top producers, so I knew I’d get a job. It’s probably one of the best things that’s happened to me.’

The NMA award could be considered vindication. But Langford, who joined Skandia in 1998 and covers 38 IFA firms in Bristol and South Wales, is only concerned with the task at hand.

‘I hope the people I deal with think the service I provide is very good, because I’m trying to help them improve their businesses and quality for clients,’ he said. ‘I almost feel like a partner in their business.’

Langford was born in Chipping Norton but grew up in Bristol, where he has spent the majority of his working life with the exception of a stint with NPI in Reading.

‘I was there two years but I wanted to move back to Bristol to get married,’ he said, adding he and wife Joanne have two children – Maria, 7, and Matthew, 5.

Prior to joining NPI, Langford did sales administration for Midland Bank. He said he did not feel confident enough for direct sales to the public, but liked supporting IFAs. So when NPI offered him his first broker consultant job, he jumped at the chance.

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