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Ex-FCA specialist Percival joins PFS board

Ex-FCA specialist Percival joins PFS board

Former Financial Conduct Authority (FCA) technical specialist Rory Percival will be helping to shape the strategy of one of the UK's largest adviser member bodies. 


Percival (pictured) has joined the Personal Finance Society (PFS) as a non-executive director. He will be one of 10 people on the board members representing the professional body's 37,000 members from advice firms. 

The body has campaigned on behalf of advisers on issues such as insistent clients, and has also looked to help the profession to grow through apprenticeship schemes and events. 

Percival's appointment was one of three changes to the PFS board. Gordon Wilson, managing director of Edinburgh-based advice firm Carbon Financial Partners, has also been appointed a non-executive director, and Sharon Sutton, managing director of Isle of Man-based Thornton Chartered Financial Planners,was confirmed president of the body.

The decision to appoint Percival deviates from previous appointments, which usually involve staff at regulated firms. PFS chief executive Keith Richards said members appointed Percival as part of a commitment to building a 'broad' range of people on its board. 

‘Although Percival comes with his FCA background his role will not just be director in relation to that, it will be generally as a qualified member of the society. He is actually chartered financial planner qualified,' he said. 

‘What can sometimes be underestimated is just how broad an oversight someone like Rory has to compare what good firms look like compared to not so good firms.

‘Rory will have a very broad oversight of the advice sector and personal first-hand experience from his own time advising and in roles connected with advice.'

Before joining the FCA, Percival worked as a compliance director at London-based advice firm Fiona Price & Partners. 

Richards added that Gordon's appointment was 'a good example of breadth and depth of experience' on the PFS board. 



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