This is the first instalment of a series of a videos with Clive Woodward.
Rugby World Cup winning coach Clive Woodward explains why competition is key to improving a business.
He sets out how he improved his team as an international rugby coach: it may have been easy when his side was playing the New Zealand All-Blacks, but the real challenge was raising the standard against weaker teams.
'If you're a professional coach or business person, you're the person in charge of a team where if you lose to an underdog that's not a great thing to do. That's scary,' he said.