National advice firm Alexander House has partnered with the parent company of The Daily Mail to launch a new firm called Timber Finance.
Alexander House, whose chief executive is Nick Kelly (pictured), is a member of the Caerus network which recently sold to Old Mutual Wealth-owned network Intrinsic. Timber Finance will also be an appointed representative of Caerus.
The website for Timber Finance states 'we believe in making independent financial advice available to everyone' and references the advice gap.
According to the website Timber will charge an initial fee of 1% with a minimum amount of £750. It will also charge an ongoing fee of 1% per years for advice.
A spokesman for Associated News, which owns the Daily Mail and Metro, said Timber Finance would offer independent guidance on savings and investments.
'Associated Newspapers has partnered with IFA Alexander House to launch a new online personal finance business called Timber Finance,' he said.
'The partnership brings together Associated Newspapers’ proven content and digital capabilities with Alexander House’s expertise in providing independent financial advice.'
When Kelly appeared in a New Model Adviser® adviser profile in September 2014 he spoke about how the firm uses technology when advising clients.