Chester-based IFA Colum Wilde has signed up 40 advice firms and £235 million of assets to his fund rating tool Clever Adviser.
The tool, which is available on all wraps and platforms, scores funds on a range of criteria, alerts advisers to underperformance and acts as a prompt to email clients a ‘buy’ or ‘sell’ recommendation.
‘I wanted to make an early warning system,’ said Wilde. ‘No-one ever tells you when to turn around and sell a fund, and to run the winners and cut the losers.’
The software, which was developed over 10 years, assesses funds’ Sharpe ratio, alpha, average six-month performance, average 36-month relative performance, relative volatility, research rating, relative maximum loss and beta.
Wilde, who is Chester office director for Helm Godfrey, said he is aiming to have £16 billion assets on the system by 2016.
Clever Adviser charges a 0.15% registration fee and 0.15% per annum.