Such pressure, though, has not stopped Joss Harwood, director of Durham-based Eldon Financial, from hosting a daily show called Financial Fitness on her local station Radio Teesdale.
‘The reason for doing this kind of thing is to get good information out into the public domain, and you never know what switches you’re flipping and what information they’re going to run with,’ she said.
Harwood’s show will air every day for the week, beginning 26 November, and aims to help people overcome their fear and get their finances into shape.
She said every episode would make reference to the IFP and instruct listeners about the best way to find a financial planner.
‘For a whole week on a local radio station we will highlight the basic principles [of financial planning] and the profession,’ she said.
Harwood is not the only adviser having a go at being a DJ. Fergus Muirhead, financial planner at Glasgow-based Independent Advisers (Scotland), will interview IFP chief executive Nick Cann on BBC Radio Scotland.