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'Life isn't just about the bank account': How IFAs view millennials

In the first of a series of interviews at out annual conference and awards, we asked advisers how they will bridge the generation gap. 

'Millennials want freedoms,' said Nicola Downs, business principal at Trentham Invest. 'Freedoms from responsibilities, from aggravation, from maintenance of houses, maintenance of cars. They want to hop in go and leave it to someone else.'

This is the era of Uber, Spotify and Air BNB. How can adviser's propositions appeal to this so-called generation rent as they begin to earn more and inherit wealth?

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