Yorkshire-based Easby Gale & Phillipson has teamed up with platform provider Cofunds to offer an execution-only service for clients.
The firm will launch a new website to offer the white-labelled service to its baby boomer clients who choose to manage their own portfolios.
Easby Gale & Phillipson managing director Phil Morris (pictured) said Cofunds was the best provider for a non-advised platform and the new offering would be available in time for the retail distribution review.
He said baby boomers were adept at using technology and took a keen interest in their investments.
‘Firstly, we’ve realised that in a technology-orientated world, clients are more knowledgeable about their investment options and charges, so we just want to give them more options,’ he said.
‘Of our 3,200 clients, the average age is 58, and of the 1,500 active clients we have, around 70% are baby boomers. We want to retain a connection with these clients, so they can choose their own investments.’