Paradigm Pensions has launched an online employee benefits supermarket in a bid to give small businesses access to a wider range of benefits.
The facility will be available to Paradigm member firms and will hold a full range of regulated as well as unregulated benefits such as dental care schemes or cycle to work programmes.
Advisers can then offer these benefits to their corporate clients.
Paradigm Pensions founder Steve Bee (pictured) said it will give SMEs access to a range of benefits currently only available to large firms.
‘Any provider can set out their wares and our group of licensed firms can speak to them privately,’ he said.
‘It gives our firms access to providers they would not have access to. A lot of these things are not accessible to those working for SMEs so we looked at how to get those things to them.’
Bee said there were no charges made to providers to be included in the supermarket, which has launched with 25 providers.