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Price eyes sale of Alpha to PosSol IFA as he readies for retirement

Price eyes sale of Alpha to PosSol IFA as he readies for retirement

Wimborne-based adviser Steve Price is in talks over selling his firm, Alpha Financial Planning and Wealth Management, as he plans to retire within the next 12 months.

Price (pictured), who is a member of national IFA Positive Solutions, is in the process of negotiating the sale of his business, a one-man operation, to another PosSol IFA.

Price, who is 64, said he enjoyed running the firm, but was looking forward to retirement.

‘I am full of enthusiasm about the business, and I just wished I was 20 years younger,’ he said.

‘But I have been in financial services for 32 years and a practising IFA for 22 years, and I look forward to spending time with my family and enjoying myself, particularly playing golf.’

Price builds his own model portfolios and offers tax planning with a specific focus on retirement to his 50 clients who have combined assets of £10 million.

He said he deliberately only advised a small number of clients, and believed the business would remain largely the same after his departure.

‘When I set up Alpha in 2006, I deliberately reduced the number of clients so they all come under the heading of clients rather than customers.

‘Most [advisers] have a client bank, but they probably would not know them in the street if they passed them,’ he said.

Before Alpha, Price ran an IFA business called Alexander Price, which he set up in 1992. Between 1989 and 1992, he was a partner of Nicholson, Evans and Price. Earlier in his career, he worked as a senior broker consultant for Target Group and Albany Life.

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