Gareth Reynolds, principal of Lichfield-based MGS Financial, has set up a breakfast club to bring together advisers, solicitors, accountants, life planners and business coaches.
Reynolds (pictured) said the club, which will meet every two weeks, would help boost his professional connections.
He said he decided to establish his own event after becoming frustrated by existing organisations.
‘With other local groups, there is only one spot per profession, so I struggled to get in,’ he said.
‘So I started my own and now we have 18 to 24 people coming along.
I was shocked it worked, to be honest, with it being winter and people having to get out of bed at 6.30 am.’