Malcolm Coury, managing director, Money Wise
Bath-based Money Wise has tackled the issue of marketing head on by sponsoring Bath rugby club.
The club’s high profile in the local community and popularity with solicitors has helped Money Wise reap the benefits of referrals and stronger professional connections from the sponsorship deal.
‘It has been very good for name awareness in the local community,’ says Coury.
‘It has been very good for professional connections, a lot of solicitors are keen rugby fans, they see we have a box and our advert in the programme, so it’s very good for connections.
‘I think we get 15 or 20 referrals a month. The lawyers like us because we are a familiar firm with a good business model.’
Money Wise has even signed some of the club’s players as clients after the sponsorship deal.
‘We are the official IFA for the club, we have a few players as clients and that’s developing. We are providing a financial education programme for the players and the academy,’ he adds.