VouchedFor will launch a cashflow planning tool within the next three to four weeks, with the aim of helping 'nurture' users' readiness for advice.
The adviser lead generator has been piloting the financial planning tool names Hatch. It is still in the 'Beta'stage and VouchedFor has been seeking input from consumers who have been testing the tool as it develops.
The aim of Hatch is 'make financial planning easy and useful for everyone (not just the well-off),' according to its website.
Managing director Adam Price said VouchedFor was not trying to compete with its own adviser customers, but ensure it provided a service for those who were interested in advice but were not ready to engage with an IFA, or who could generally benefit from greater engagement with their own finances.
Price told New Model Adviser®: 'The primary aim of Hatch is to generate more enquiries for advisers, but also to progress to a better quality of enquiries, to the extent that advisers only receive referrals of consumers that they can definitely help. In turn, this will save advisers' valuable time by only sending through genuinely useful enquiries.
'But secondly, we were also finding it hard to find advisers who could help less wealthy consumers, particularly in areas like London. A quick look at our website can tell you as much. So we're looking at ways to basically help those people.'
He added: 'We have been experimenting with a few ideas but with two aims, to generate more enquires for advisers and also to nurture those making enquiries.
'Our mission has always been to encourage everyone to get professional financial advice or take action, but what you find is the more you go beyond those actively looking for advice the more you try to reach those consumers who are not actively looking and who need a more comprehensive offer.'
Price said the Hatch tool is one of several tools currently being tested and piloted, and should be ready to launch within three to four weeks.