Other Citywire websites

Citywire printed articles sponsored by:


View the article online at http://citywire.co.uk/new-model-adviser/article/a345364

Pims 2009: advisers face integrity challenge, warns Kinder

by Michelle McGagh on Jun 18, 2009 at 15:16

Pims 2009: advisers face integrity challenge, warns Kinder

Until adviser business models can include advice to those on middle incomes, rather than just high net worth clients, then the profession will lack integrity, according to George Kinder.

Speaking at the Pims Conference 2009, Kinder, founder of the Kinder Institute of Life Planning, said there were four challenges facing financial planners; integrity, relationship, freedom and accessibility.

Although advisers may be practising holistic financial planning or even life planning, improvements still need to be made.

'Integrity is a challenge because it is not something the consumer sees,' said Kinder. 'They may think that their planner has integrity but not advisers as a whole. Advisers need to get integrity into their brand.'

Providing consumers with freedom and building relationships with clients are also things that advisers need to work on but the largest challenge will be accessibility.

'Most advisers work with the upper income clients but if you do not have a model that incorporates middle income then you do not have integrity. You need to have scalability in your model and it has to work for middle incomes as well as high net worths,' he said.

In his speech Kinder stressed the need for a structured conversation which engaged the client to talk about their goals, something he said was the fundamental difference between life planning and holistic financial advice.

He told advisers that 'listening, empathy and inspiration' were the key to a conversation that would open up clients to reveal their true ambitions.

'There is an art to conversation. When someone opens up you have a clear idea of their goals and you can nail the financial plan,' said Kinder.

4 comments so far. Why not have your say?

Nick P

Jun 18, 2009 at 16:10

I wonder what planet these guys are on.

As IFA's we have looked after our clients interests through all levels of income.

Unfortuneately (for clients) those on lower incomes are not viable to service.

We used to look after them because we felt that even though it was not profitable we wanted to help those who needed good advice. Due to increased regulation ( & costs) we can no longer afford to offer advice to those on lower incomes.

Middle income clients are now falling into the same category.

Regulation has been excellent for my business in financial terms as I have had to focus on profitablity (due to increased costs).Where before I was happy to accept some non profitable clients treating them as a sort of unofficial probono case I now cannot afford to not take these clients on.

So in a nutshell the authorities can regulate, impose conditions,increase costs etc but who benefits?

Not the clients unless they are high net worth (& if so they are probably well clued up & don't need protecting).

Probably the regulator & indirectly ourselves in a way that I thoroughly dislike.

report this

Jonathan Fry

Jun 18, 2009 at 16:51

Nick P is absolutely right. In an ideal world we would offer a service to those on "middle incomes".

There is just no way in reality that it is possible to give the time commitment required based upon a realistic charging structure. Even at £100 an hour someone earning £30,000 is highly unlikely to be prepared to write a cheque for £500 a year

for advice - and five hours would never be enough to properly advise and service a typical client even of more modest means !

We have had no alternative other than to be HNW focused. The fact that the FSA continues to allow the banks to describe product sellling as advice only perpetuates the general view that financial advice does not need to be payed for.

Providing genuinely holistic advice based upon a real understanding of a client's needs and attitude to investment risk is a massively time consuming task.

As Nick says, in many ways regulation has improved the prospects for independent advisers, but the trend proposed by the RDR and the end of cross subsidy is unlikely to be of any benefit to the middle and lower income groups.

George Kinder would do well to spend a few weeks understanding the complexity of advising UK clients in the current regulatory environment before he next lecture tour.

report this

Phil Castle

Jun 18, 2009 at 17:38

The majority of my clients earn between 30k and £75 per annum, I have a few above the upper level and several mainly GPP (customers not client) members below that.

My earning expectations are similar to my clients (not my turnover which is higher by neccesity to meet regulatory costs, office costs and teh four part-time administrators I have due to the weight of paper generated by working in the middle ground and not HNW arena).

Having had our FSA TCF visit on Monday, my office manager and I were discussing whetehr we should move to charging all clients an annual retainer, or a committment fee when they engage is, neither of which we do not at present. WE don't do ANY pro bono work as whilst we do discuss issues with enquiries for free, I do not believe anything should be at nil cost otherwise it is not valued and whatever anyone says at the F-pack, no offer and acceptance (i.e. money passing hands) NO contract or liability is accepted.

Our conclusion was that all the time I am the only adviser, this is not necessary, however, the moment we take on advisers in the firm again (we downsized slightly), then there is no point me taking the risk of employing other advisers if I am not taking some kind of reward for the extra risk I am assuming.

QED we will continue much as we are until we see a clear path post RDIP and perhaps removal of the lifetime of liability in view of the ignornace of Longstop etc on the part of the F-pack. If they sort both these out, then we will invest and expand again with a view to operating an IFA model which will serve middle earners.

I actually agree with what has been implied in Mr Kinder's statement above i.e. if Planners DON'T engage with middle earners, they will be seen as elitist. One way around this may be to seperate the non regulated discussions and charges from the regulated as a lot of what clients actually want, seems to me to be the nonregulated hand holding of their finances.

report this

Simon Honey

Jun 18, 2009 at 18:01

Maybe those advisers who do not feel they can make a living in the middle incomes would be happy to pass the clients onto ones that feel they can.

There are plenty of advisers who can provide a service that middle income earners want and make a profit, albeit not a large profit margin, but still a profit.

I am thinking of advisers that are in the early stages of there career, or those setting up their own business for the first time.

I treat all potential clients as possible pots of gold as you do not know who they may know who is a higher earner, or has a pension pot worth say £200k, or a large mortgage and needs family protection.

I offer the client the best fee option or commission route that suits their circumstances and that they see value for. As it is my business I can negotiate with them and agree a fair price. I have few overheads as I work from home, and make as much use of electronic solutions as I can.

So any advisers who have clients or prospects in the North Oxfordshire, Bucks, or Northants area I am open to discussions.

report this

leave a comment

Please sign in here or register here to comment. It is free to register and only takes a minute or two.

Sorry, this link is not
quite ready yet