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Skandia launches 'find an adviser' tool for orphan clients

by Jun Merrett on Feb 25, 2013 at 11:51

Skandia launches 'find an adviser' tool for orphan clients

Fund supermarket Skandia has launched a 'find an adviser' tool on its customer-facing website in an effort to reconnect orphan clients with advice.

The tool aims to encourage people to use a financial adviser who can advise them on Skandia products, although the site will also refer clients to another website which will help them find an adviser independent of Skandia.

Skandia said it has written to all of its customers that it knows have lost contact with their financial adviser to inform them of the tool.

Peter Mann (pictured), Skandia UK managing director, said he hoped the tool would dispel any myths that the company was building a direct to consumer platform and show it was committed to financial advisers.

'The fact that we are building new digital services for our customers to use directly had led some people to assume we are building a direct to consumer platform,’ he said. ‘I hope that this first launch shows our true intention which is to promote financial advice and help people engage with their investments in a more interactive way.

'We know that many of our customers have lost touch with their financial adviser for a number of reasons and we are hoping that this tool will help them reconnect with a new adviser and benefit from the valuable services they offer.'

8 comments so far. Why not have your say?

Michael Brown

Feb 25, 2013 at 14:31

At last, this was supposed to be in place since last September.

This seems to be Skandia's current performance of options after the event has taken place. Come on, get your act together or you will have many more clients leaving

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j p

Feb 25, 2013 at 15:06

do they have "find an insurer " tool ?

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Feb 25, 2013 at 15:49

or "Find a better platform tool"

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Mark Birkett via mobile

Feb 25, 2013 at 20:32

Dear Skandia

I've just put our postcode in and we don't come up on your search. What is your criteria for selecting advisers?

Thank you.

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Mr Jones via mobile

Feb 25, 2013 at 23:00

Yep, tried postcode and town, no results. Typical Skandia

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Paul via mobile

Feb 26, 2013 at 04:41

Why would any decent IFA want to acquire these clients in this way?

They are orphans for a reason!

Just an attempt by Skandia to retain the assets on an expensive platform with poor service - don't be fooled they are 'doing if for IFAs'

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Feb 26, 2013 at 10:42

Anything that helps clients engage with advisers is a positive and Skandia should be congratulated for setting up such a facility.

The Skandia supermarket continues to remain archaic and clunky and I would suggest that retention of existing book must be their priority rather than obtaining new users and new business.

This should help them protect the back book which seems to under massive risk due to advisers and clients looking for an upgrade.

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Michael Brown

Feb 26, 2013 at 13:50

@ Paul & EVHE

That may be your views/experience with Skandia . However, the platform works for many ifa's but necessarily in your case.

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