Syndaxi and Caroline Banks team up for new advice brand

Caroline Banks & Associates and Syndaxi have launched a new advice brand combining the services of their firms.

The two London-based chartered firms have set up Particular, and said it would leverage Syndaxi's technical resources together with Caroline Banks & Associates' marketing expertise.

Syndaxi director Robert Reid (pictured) said the move would allow the two firms to gain access to a larger market, and did not rule out a merger.

‘Working with Caroline and her team will enable both firms to build on their similar strengths of solving difficult issues for clients, whilst developing a joint marketing initiative to maximise the market for our services,’ he said. ‘At this time we have no firm plans to merge but if that was to provide greater advantages than the proposed approach we would obviously consider it.’

Caroline Banks & Associates managing director Caroline Banks said the launch had formalised the existing links between the two firms.

‘Robert and I have had many discussions over the years about practice development and how to continually innovate for the benefit of our clients and the industry as a whole,' she said. 

'This has been a great success for both firms and with the implementation of the retail distribution review in January 2013, we have decided to formalise this arrangement further to allow both firms to maximise the impact of this industry change.’