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Keith Richards to succeed Goddard as PFS chief exec

by Jun Merrett, Michelle Abrego on Feb 14, 2013 at 10:14

Keith Richards to succeed Goddard as PFS chief exec

Keith Richards has been appointed chief executive of the Personal Finance Society following the announcement he had quit network Tenet this morning.

Richards, formerly group distribution and development director of Tenet, has been appointed to follow Fay Goddard who stepped down in November after five years as chief executive.

Richards announced today he had quit Tenet to pursue new opportunities in the financial services sector. He has been with the network since 2004 and became distribution and development director in 2009.

Richards said: ‘I am excited to be taking up this role as in the current financial climate consumers need advice they can trust more than ever before. I believe we are building a profession that can thrive and secure the confidence of the public and I am looking forward helping shape the future of financial planning.’

Richards spearheaded the network’s recent lobbying campaign which aimed to highlight the costs and detrimental impact of financial regulation. He is also head of an executive committee formed by the Tax Incentivised Savings Association to from an adviser protocol on restricted covenants.

PFS president of Garry Hale said: ‘Keith brings a wealth of experience and influence together with a commitment to raising levels of professionalism in the advice sector. Our members will benefit immensely from Keith’s involvement.’

Sandy Scott, chief executive of the Chartered Insurance Institute, said, ‘Working closely with independent executive recruitment consultants we identified a shortlist of exceptional candidates for this role. These individuals were subsequently presented to the PFS nominations committee who, I am delighted to say, unanimously chose to appoint Keith.

‘He further strengthens my executive team and I anticipate his knowledge and experience will be invaluable during what is clearly a very challenging time for the retail investment advice sector.’

16 comments so far. Why not have your say?

Mad Eyes

Feb 14, 2013 at 10:31

the first of many in the network space. No place for high prices 'managers ' anymore

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Mad Eyes

Feb 14, 2013 at 10:31

the first of many in the network space. No place for high prices 'managers ' anymore

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Mr Slightly Disappointed of Purley

Feb 14, 2013 at 10:56

So, what wonderful news is Tenet about to announce?

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Stuart Rathbone

Feb 14, 2013 at 11:10

Tut tut tut Gentlemen, are we not all getting a little too cynical (though with probable cause)


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Julian Stevens

Feb 14, 2013 at 11:15


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Paul Joseph Flynn

Feb 14, 2013 at 12:11

It is they that do at the coal face day in day out ...perhaps the coal face workers have just too many fire places keep a flame ... is this yet just another fire place that has to be boarded up, looking for an alternative supplier.

So much for the value and impact of all this new age ‘insuro land’ cliché speak ... Vertically integrated, robust client horizontally positioned with lateral tilt, value searching (with a bit of drilling down thrown in for good cliché cred) neutrally uplifted spherical client service propositions, aligning to and delivering smart processes at tangential price &commercial touch points, … confronting the challenges which face us (not sure where the ‘we’ comes from) in a new world of decreasing space which we move into …. Utter garbage

RDR allows good advisers to advice ..Keeping the ‘Money’ … ‘in the system’ and controlled between Adviser and Client.

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Tom Richardson

Feb 14, 2013 at 13:21

I am principle of an independent IFA firm with Tenet and have been for 9 years, it is a sad day to find out Keith Richards is leaving, he has been a major player in the development of the Tenet brand. I also worked with Keith at Royal London for 15 years. He was then, and is now, a top guy whose strength was always his support and foresight -Good luck !!

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Ian Palmer

Feb 14, 2013 at 13:58

I am sure that this will ultimately be good news for Keith; I hope so! From the user end he has been a superb and supportive colleague for whom I have the greatest respect. One now must wonder what direction the Tenet Board will be taking from here for all of our (members) futures....................?

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Tom Richardson

Feb 14, 2013 at 14:31


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Richard R

Feb 14, 2013 at 15:41

Great News! Can we expect some decent music from now on, or will he just " keep singin' that same old song" ?

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David Cathcart

Feb 14, 2013 at 15:45

I was excited when I saw the headline, but alas a 69 year old rock star is not taking charge of the PFS as I thought. Needless to say I bet he couldn't do a worse job, as he too as been on another planet for the past 30 years !!

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Sean Dawson

Feb 14, 2013 at 15:48

Agree with Ian & Tom as a Tenet member. Like most IFA's I feel I'm a decent judge of character. Keith is a genuine bloke (I can say that after sharing several beers with him). I hope his does well in his new role. As for Tenet, lets wait and see!

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Neil Stevens (SimplyBiz)

Feb 14, 2013 at 16:19

Well done and congratulations Keith.

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Bill Smith

Feb 14, 2013 at 16:47

Excellent news. Apparently Charlie Watts has taken over OFCOM, and Mick Jagger is going to run the NHS.

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Peter Williams

Feb 14, 2013 at 17:10

I have know Keith for many years. He is a good guy and I am sure he will be an asset to the PFS.

Keith, as one of your 34,000 (PFS) members I warmly welcome you and wish you good luck in the role.


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Feb 14, 2013 at 18:25

If this is the best candidate you can fund we need a new interview panel.

Or I need a diffferent professional body.

Who were the other candidates?

I knew Mr Richards as a sales force manager at Royal London.

His appointments since then have been exactly the same but with grander titles.

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