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Upbeat Aviva sets sights on the mass market
by Alex Steger on Jul 29, 2010 at 08:00
However, like many other interested parties, he had concerns over what the criteria would be for simplified advice post-2012.
‘We are looking at our simplified advice, we are going to see if it’s do-able or not. The challenge is, can we create something where clients would be confident enough to make their own decisions without talking to anybody?’ he said.
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3 comments so far. Why not have your say?
Anonymous 1 needed this 'off the record'
Jul 29, 2010 at 08:30
This comment is very interesting. ‘If people can’t pay commission then you have to charge them fees, and the mass market aren’t the customers who pay. Our research show they want to pay less than £100.’ Why wont the FSA take this on board. Or are they so committed to destroying independent advice and forcing people into the arms of banks who have an attrocious record (Barclays recently folks) that they wont admit RDR is broken. What is it about new ideas in this country - once the powers that be have decided to go ahead with something it happens irrespective of the evidence at hand. There appears to be a culture that reminds me of the ''emperors new clothes" in that nobody in the FSA etc will turn around and tell their masters that they are wrong.
report thisAnonymous 2 needed this 'off the record'
Jul 29, 2010 at 08:34
To Anonymous 1. So, a Life Co with a vested interest in maintaining the status quo has conducted research which says that customers want things to be the way they are now..... do you believe them? Personally I don't!
report thisJohn Smyth
Jul 29, 2010 at 09:13
For Aviva and the banks RDR can't happen quick enough. It will be open season once again on the low to medium net worth members of the public. The majority of the population !
We will be just like the rest of Europe with insurance companies and banks controlling the whole market. They have been wanting this for years.
I am old enough to remember what it was like in the bad old days prior to polarisation.
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