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Hitting the acquisition trail may not be Vodafone's best call
by Sarah Miloudi on Sep 02, 2013 at 10:47
Moreover, perhaps a bigger question is what is next for Vodafone. Vodafone's DNA, and where it has created most value, has been in its role as a savvy operator across markets, Basta said, though this could now be more difficult given the importance of mobile devices in marketing and the fact technology big hitters like Google and Facebook are all scrambling for a share.
Basta explained: 'This creates a risk that Vodafone will become the largest "digital drug mule" in the world - carrying other vendors' valuable content for a fraction of the upside. Vodafone must evolve – and quickly.'
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