MAM Funds name may go as it plans fund range for ex-Matterley duo

MAM Funds is to launch two UK vehicles for incoming managers George Godber and Georgina Hamilton, who are joining the firm from Matterley.

The managers are set to join MAM at the end of this year and the launch of their funds will follow early in 2013.

The new products will both be UK-focused vehicles, and while their market focus is yet to be decided, the funds will sit alongside the existing Acuim UK Multi Cap Income fund and Gervais Williams' soon to be launched UK Small Cap fund.

While Williams said he foresees an industry trend of new funds cannibalising existing products, he denied that MAM Funds was yet at a scale where this would be a problem.

'Of course we have a back book of business but we think it's much more attuned to where the markets are going,' he said 'So we don't think there is much scope for us being cannibalised.'

Speaking after the announcement of MAM's interim results, when the company revealed a net inflow of £33 million during the first half of the year to its investors, distribution director Graham Hooper said the well-known MAM Fund name could be dropped next year, which encompasses Acuim, Miton and Midas, along with MAM.  

The brands are under review with the aim of uniting them under a single banner at some point next year.  

Hooper said the firm had known for some time that it houses too many names, and the MAM brand could 'potentially' disappear. 'We have not ruled anything out in terms of what the name will be,' he said. 'It has to really mean something to people.'