Wealth Manager - the site for professional investment managers

Register free for our breaking news email alerts with analysis and cutting edge commentary from our award winning team. Registration only takes a minute.

Adam & Co woos clients with credit card

Adam & Co woos clients with credit card

Adam & Co has launched a credit card which opens a range of possible benefits to its clients.   

To increase its appeal the Adam Black Card will have a unique design inspired by the Grand Thistle Handprint from the Scottish Walpole brand Timorous Beasties.

The benefits include access to the Adam Concierge service, offering everything from help with booking flights and car hire, to running leisure arrangements and chartering a yacht. For those with especially hectic lives, the service also aids sourcing of cleaners gardeners and nannies alongside other domestic needs.   

The card available in sterling with a 45.6% variable APR. For purchases, cash advances and balance transfers the monthly rate is 1.15% and an annual rate at 14.71%.

The credit limit stands at £10,000, although this can be increased if agreed. If a client spends £50,000 in the 12 months after opening an account the benefits can be enjoyed at no cost, otherwise a £200 fee is levied.  

Adam & Co managing director Graham Storrie (pictured) said: 'Following client research and feedback, we decided to enhance our banking proposition and introduce the prestigious Adam Black Card.

'With a number of exclusive benefits, this card has been specifically designed around the needs of our clients and to ensure we continue to offer relevant and market leading products in conjunction with our high quality personal service.'

Adam & Co will hope the card can help keep clients happy after a difficult period has seen its state-owned parent forced to cut investment to the firm during the credit crunch, resulting in a number of job losses.

It also faces a real battle to hold onto clients amid competition from former chairman Ray Entwistle, who has set up his own private bank Scoban, which recently rebranded after receiving a major investment boost.

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.
Your Business: Cover Star Club

Profile: Kevin Doran's formula for success at AJ Bell

Profile: Kevin Doran's formula for success at AJ Bell

From a degree in theoretical physics to teaching and becoming one of the youngest chief investment officers in the UK, Kevin Doran has certainly had an interesting career.

Wealth Manager on Twitter