The Chinese Year of the Snake starts this month, its female ‘Yin’ replacing the masculine ‘Yang’ of the outgoing Year of the Dragon.
However, with all due respect to the followers of feng shui, of greater importance are the once-a-decade leadership changes which see Xi Jinping and Li Keqiang assume power.
While the transition seems to have gone smoothly, the incoming leaders face some new challenges.
After more than 20 years of breakneck economic growth, the average Chinese citizen’s expectations have risen: income inequality has stretched to the extent that the country is now one of the most unequal in the world.
This pressure is already being seen in a sharp rise in wages as labour becomes scarcer – China’s working age population declined last year for the first time.
The government has mandated a further rise in minimum wages, by 13% per annum in the current five year plan. They also plan to increase social security spending from 10% of the total budget to 12% in the next three years.
In other areas, the rebalancing of China has already proceeded impressively: the current account surplus has fallen from 10% of GDP to 2.6%, consumption is starting to rise as a share of GDP and the high growth of infrastructure and property investment have moderated.
In this environment, we prefer quality, well managed plays on the domestic consumer. Hengan makes tissues, nappies and sanitary napkins, all of which are classic growth opportunities in an emerging market.
Even within China, the poorer northwest has a nappy penetration rate of only one-fifth of the richer east and south, so growth seems clear as the country’s wealth broadens.
We like its strong market position, its high margins (an expected gross profit margin of well over 40%) and its 20% compound profits growth. A PE ratio of 23x this year’s earnings seems good value for such a high growth, high quality business.
In a similar vein, we like Belle, the country’s leading shoe retailer.
China’s spending on shoes is only 35% of that of Korea and Taiwan and less than one-tenth of that of Hong Kong. This is another very profitable business, with gross margins of over 55%, with double-digit earnings growth.
We are also bullish on New Oriental Education, a provider of education services with 2.4 million student enrolments last year for their 750 learning centres and 18,000 teachers.
Education is a passion in Asian countries such as China and the company’s earnings are set to accelerate again, with 25% average growth expected over the next three years. The shares trade at a PE ratio of 16x for this year.
Finally, we favour Baidu, China’s dominant search engine. This has been growing at 40% per annum, but as with Google in other countries, faces the challenge of how to make money out of people searching using mobile phones rather than traditional desktops. This has resulted in recent weakness in the stock.
However, we expect growth to continue to exceed 30% for each of the next two years and 14 times 2014 earnings looks far too cheap to us.
As co-chief investment officer of Charlemagne Capital (UK) Ltd Julian Mayo (pictured) runs a range of funds, including the Magna Emerging Markets Dividend fund, which he has co-managed since June 2010.
According to Lipper, the fund has returned 15.1% in the 12 months to the 8 February, outperforming the 1.9% gain in the benchmark.