Raymond James has opened its fourth new branch in London in the last three months, headed by former Charles Stanley investment manager Edward (Ted) Rust.
The new office, based on Royal Exchange Avenue, follows the launch of Raymond James’s third London office in July.
Rust (pictured) will offer bespoke investment and wealth management services to private clients.
‘The biggest investment firms are moving to an institutional-like model. These changes often occur internally and not with the client’s knowledge and understanding,’ Rust explained.
He took the decision to move to Raymond James to focus on client relationships. Rust spent five years at Charles Stanley as a senior investment manager and worked at Brewin Dolphin for 20 years prior to that.
The branch will be commercially independent from Raymond James, but will operate under its name and regulatory umbrella. Rust will expand the team in line with client demand.
‘Providing a personalised service to clients is the cornerstone of how I work, and the infrastructure and support Raymond James can provide will allow me to spend more of my time focusing on my clients’ needs,’ he explained.
‘Maintaining commercial independence is also a very attractive proposition, as it gives me the space I need to manage the business.’
Head of propositions Anthony Scott, who joined Raymond James from Charles Stanley in June, added: ‘I have known Ted for several years, and his client-centric approach to investment management will be well complemented by Raymond James.’