Wealth Manager - the site for professional investment managers

Register free for our breaking news email alerts with analysis and cutting edge commentary from our award winning team. Registration only takes a minute.

Cheers! Hawksmoor launches own beer brand

Cheers! Hawksmoor launches own beer brand

Hawksmoor Investment Management (HIM) has come up with a novel way to keep thirsty clients satisfied.

The Exeter and Ipswich-based wealth firm is promoting its brand by launching a stone brewed ale, the first time in more than 100 years this type of beer has been produced.

The concept was the brainchild of Hawksmoor head of business development Dan Constable, who took the idea to Briarbank Brewery in Suffolk while on a visit to the firm's Ipswich office.

'I asked what sort of beer we had in mind and had a discussion about it potential taste, colour and strength,' Constable explained. 

'I suggested a stony taste to align with Hawksmoor’s architecturally themed branding and the Master Brewer, Andrew Harvey, came up with the idea of a stone-brewed ale of a type that ceased production in the UK in 1890.'

This was not Briarbank's typical request.

The brewery had to modify its equipment to accommodate the archaic process of adding hot stones to a bubbling wort in order to create 'a fruity, complex ale, with a smoky caramel flavour'. The process dates back to the Vikings and was once popular in Germany where it was known as Steinbrau.

Hawksmoor hopes the beer will help build the company's profile in the east of the country.

'I suppose it is quite unusual for a firm like us to go into the brewing business but our clients certainly like it', the firm's chief executive John Crowley (pictured) said.

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.
Citywire TV
Play Boutique tapes: my business will never be sold

Boutique tapes: my business will never be sold

In the final part of our four part series we discuss consolidation and whether it's getting tougher for boutiques to survive.

Play Boutique tapes: are top managers better off at small firms?

Boutique tapes: are top managers better off at small firms?

In episode three of our series, boutique bosses discuss whether the best fund managers are more likely to thrive at smaller firms.

Play Boutique tapes: if you want a Ferrari, you have to pay for it

Boutique tapes: if you want a Ferrari, you have to pay for it

In the second part of our four-part series, boutique bosses are asked how they can justify the fees charged by active managers.

Read More
Your Business: Cover Star Club

Profile: how this boutique beat the big guns of wealth

Profile: how this boutique beat the big guns of wealth

This small west country offshoot of a local IFA scooped a 2018 Citywire award from beneath the noses of the national challengers

Wealth Manager on Twitter