Hawksmoor Investment Management (HIM) has come up with a novel way to keep thirsty clients satisfied.
The Exeter and Ipswich-based wealth firm is promoting its brand by launching a stone brewed ale, the first time in more than 100 years this type of beer has been produced.
The concept was the brainchild of Hawksmoor head of business development Dan Constable, who took the idea to Briarbank Brewery in Suffolk while on a visit to the firm's Ipswich office.
'I asked what sort of beer we had in mind and had a discussion about it potential taste, colour and strength,' Constable explained.
'I suggested a stony taste to align with Hawksmoor’s architecturally themed branding and the Master Brewer, Andrew Harvey, came up with the idea of a stone-brewed ale of a type that ceased production in the UK in 1890.'
This was not Briarbank's typical request.
The brewery had to modify its equipment to accommodate the archaic process of adding hot stones to a bubbling wort in order to create 'a fruity, complex ale, with a smoky caramel flavour'. The process dates back to the Vikings and was once popular in Germany where it was known as Steinbrau.
Hawksmoor hopes the beer will help build the company's profile in the east of the country.
'I suppose it is quite unusual for a firm like us to go into the brewing business but our clients certainly like it', the firm's chief executive John Crowley (pictured) said.