Wealth Manager - the site for professional investment managers

Register to get unlimited access to all of Citywire’s Fund Manager database. Registration is free and only takes a minute.

Cheers! Hawksmoor launches own beer brand

Cheers! Hawksmoor launches own beer brand

Hawksmoor Investment Management (HIM) has come up with a novel way to keep thirsty clients satisfied.

The Exeter and Ipswich-based wealth firm is promoting its brand by launching a stone brewed ale, the first time in more than 100 years this type of beer has been produced.

The concept was the brainchild of Hawksmoor head of business development Dan Constable, who took the idea to Briarbank Brewery in Suffolk while on a visit to the firm's Ipswich office.

'I asked what sort of beer we had in mind and had a discussion about it potential taste, colour and strength,' Constable explained. 

'I suggested a stony taste to align with Hawksmoor’s architecturally themed branding and the Master Brewer, Andrew Harvey, came up with the idea of a stone-brewed ale of a type that ceased production in the UK in 1890.'

This was not Briarbank's typical request.

The brewery had to modify its equipment to accommodate the archaic process of adding hot stones to a bubbling wort in order to create 'a fruity, complex ale, with a smoky caramel flavour'. The process dates back to the Vikings and was once popular in Germany where it was known as Steinbrau.

Hawksmoor hopes the beer will help build the company's profile in the east of the country.

'I suppose it is quite unusual for a firm like us to go into the brewing business but our clients certainly like it', the firm's chief executive John Crowley (pictured) said.

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.
Citywire TV
Brewin's Gutteridge: the opportunities in UK challenger banks

Brewin's Gutteridge: the opportunities in UK challenger banks

In this week's podcast, Brewin Dolphin's Ben Gutteridge and Guy Foster, discuss opportunities in the global financials sector with Aptus' Johnny De La Hey.

Play Charles Tan on Woodford & hidden trust income gems

Charles Tan on Woodford & hidden trust income gems

Cantor Fitzgerald investment company analyst Charles Tan discusses Woodford Patient Capital and some of the income trusts slipping under the radar.  

Brewin's Foster: the world’s most unconventional monetary policies

Brewin's Foster: the world’s most unconventional monetary policies

In this week's podcast, Guy Foster asks why the world’s biggest economies are pursuing some of the world’s most unconventional monetary policies. 

Your Business: Cover Star Club

Profile: how Close Brothers gave power back to the regions

Profile: how Close Brothers gave power back to the regions

Almost a year into the role, Close Brothers Asset Management head of wealth management Andy Cumming has highlighted three keys areas of focus

Wealth Manager on Twitter