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Daniel Godfrey: platforms will be next in price war

Daniel Godfrey, chief executive of the Investment Management Association, explains why the ongoing clean share price war is a good thing for the fund industry, and what he thinks the next stage will be in its evolution.

Godfrey also discusses the IMA's consultation on soft closures, a process that he said was currently 'difficult, quite complicated and not altogether effective'.

He also talks about the trade body's merger with the ABI. 

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