Former Moneyfarm and BlackRock portfolio manager Yuchen Xia has launched an investment advisory firm, which will look to draw heavily on technology to reduce costs for clients.
The company, New Horizon Investment Management, will aim to automate as much of the client experience as possible, such
as the onboarding process to assess client risk profiles.
Apart from investment advisory and management the company will also provide capital market advisory for institutional clients, helping them to raise capital from investors such as venture capital and private equity investors.
Additionally New Horizon has signed a partnership deal with an as yet unnamed asset manager, which will provide the discretionary management of client assets. The two companies have also launched three risk-weighted managed portfolio funds.
Xia, who previously worked as part of portfolio and asset allocation team for the UK at robo firm Moneyfarm, will sit on the investment committee which will oversee the funds and also serves as co-manager of the portfolios.
‘The aim is to offer a low cost efficient way of managing money, so we will predominantly use exchange traded funds and cost comparative mutual funds,’ he said.
'It’s a boutique investment management and advisory business that is set out to serve a range of clients, from mass affluent to ultra-high net worth individual, as well as institutions.
‘For me it’s very important that we can pass on the benefits gained from our digitalisation to our clients, so that they can be best served to fulfil their investment needs.’
Xia spent six years at BlackRock as a portfolio manager, where he helped run multi-asset, volatility managed and liability driven investment strategies.
He joined Moneyfarm as a portfolio manager in 2015, where his focus included covering currency and fixed income, as well as day-to-day portfolio management.