(Sandra Dangoor (centre) and Alison Baum (right) with Sky Sports football pundit Graeme Souness at a recent fundraising event)
Taking some time to increase her charity involvement is Sandra Dangoor, formerly of Walker Crips, who recently informed us of her involvement with Best Beginnings, writes Alex Foster. A charity dedicated to reducing inequalities in child health across the UK, it is soon to be celebrating the culmination of its first decade with a 10th anniversary dinner.
Dangoor described how she came into contact with Best Beginnings a year ago and says she was inspired by their ‘aim to help pregnant women and new mothers who often fall through the net, offering support and security for women whose family life has broken down, or feel embarrassed and distressed about their situation’.
Since its registry in 2007, Best Beginnings has supported over two million families and its vision is to ensure all children have the best start in life. Its work in empowering parents is achieved through the creation and distribution of informative content in the form of films, magazines and most notably, their award winning free phone app Baby Buddy – a personable guide for inexperienced mothers from pre-conception until six months after giving birth.
In stark contrast to the relative health and wealth of the UK’s wealth management industry, it is startling to find that inequalities in child health across the UK mean that a baby born in Bradford is four times more likely to die in infancy than one born in Bath. When asked how our industry can help charities such as Best Beginnings, Dangoor replies: ‘Awareness and exposure. By helping people become aware of smaller charities, we can drastically increase exposure, which in turn leads to an increase in the usage of Best Beginnings’ content and the amount of people that we can help.’
In many respects, Best Beginnings’ upcoming anniversary dinner is a perfect platform for this exposure. The evening itself boasts entertainment from ‘School of Rock – The Musical’, alongside a delectable three course dinner and champagne reception. Yet while the evening is absolutely a celebration of the fabulous work already achieved across the decade, Alison Baum, CEO and founder of Best Beginnings, insists it is more importantly a springboard towards the charity’s future targets and aims.
‘Our second decade will firstly be about continuing our excellent work so far, ensuring Baby Buddy remains free of cost and advert free, and maintaining our support of the relationships between parents and health industry professionals,’ she remarks. ‘But additionally, we are striving to expand further, providing a new pathway in the app, solely for fathers across all backgrounds, and increasing our reach and funding in areas where we can have the biggest effect.’
As exciting as the future looks for Best Beginnings, Baum is equally excited by Dangoor’s involvement with the charity, and
is thrilled at the possibilities of more figures from the wealth management industry getting on-board.
Baum expresses how ‘our 10th anniversary dinner will lay the foundation for our second decade, and with our cost effective ability of being able to help a family for only £15 of funding, this is something which the wealth management world could enable us to do on a gigantic scale’.
It may be about to enter a new decade, but what Best Beginnings has planned for the next 10 years, really is just the beginning.
If you would like to get involved with Best Beginnings' anniversary dinner, then you can buy tickets here
Or if you'd like to donate, please do so here