Heartwood has launched a wealth management proposition for parent Handelsbanken’s client base.

The proposition, which will be distributed via the bank’s 178-strong branch network, involves three service levels. First, self-select, whereby Handelsbanken clients can invest directly in Heartwood’s multi-asset fund range. The second is a financial planning service for advice on a one-off basis. Third is full private wealth management, where the client receives ongoing holistic advice and has a dedicated adviser.

The company charges an initial advice fee of £500 and then a clean annual management charge of 1.25% for the first £1 million, 1% for next £2.5 million, 0.75% thereafter.

Heartwood’s head of investment management Noland Carter said opportunities to attract clients through Handelsbanken’s growing UK branch network represented a growth area for the investment business. ‘We have not changed our investment proposition but have made the delivery of it easier for the different segments Handelsbanken’s clients fall into.’

The proposition was devised to cater for clients with different sums to invest and appetite for advice or non-advice.

‘It is the same proposition we offer to other clients,’ Carter added.

Handelsbanken acquired Heartwood in May 2013. The decision to develop a wealth management proposition for the bank’s clients follows Heartwood’s decision to up the number of private client directors from 11 to 22 to capitalise on opportunities to attract assets from the branches.