Equities have again proved more popular than fixed income, according to the latest data from the Investment Management Association (IMA).
Retail sales remained robust across the board, the IMA said, but as an asset class equities stood out as the top seller during October.
For the first time, global emerging markets was the best selling sector, while investors continued to favour income funds over growth.
'Net retail sales remained buoyant in October, with investors adding just under £1 billion to their portfolios,' said Richard Saunders, the IMA's outgoing chief executive.
'Equities were the leading asset class for the second consecutive month. Income funds are still popular with investors, accounting for three of the top five sectors in October,' Saunders (pictured) added.
According to the IMA's latest figures, funds under management in UK domiciled vehicles totalled £632 million, versus the £583 million that poured in during October last year.
Net retail sales amounted to £924 million last month, versus £655 million during the same month in 2011.
As an asset class, equity attracted net retail sales of £550 million, a high not seen since April and a figure which sits in stark contrast to the average outflow of £9 million notched up over the last 12 months.
Fixed income was the second most popular asset class. It drew in £336 million in net retail sales, a slight improvement from September when net retail sales hit a 12-month low.