JO Hambro Investment Management is to rebrand as Waverton Investment Management in a move designed to establish a clearer identity for the firm.
The brand overhaul follows on from the sale of the business by Credit Suisse to Bermuda-based Somers Limited, which was then called Bermuda National Limited, and Johim management last year.
Although the Johim name is being consigned to the history books, Waverton is not a new brand for the firm as it the name of its Dublin-based fund range.
Chief executive Hugh Grootenhuis was keen to stress that it is purely a change of name and in all other respects it is business as usual at the firm, which has £4.5 billion in assets under management.
‘Waverton is not a new name for us. Our existing funds, a number of which are award winning and highly rated, have used the Waverton banner since 2004 and are well known to our clients. Waverton was originally chosen as it is the name of the Gloucestershire family home of Richard Hambro, our co-founder and late chairman,’ Grootenhuis said.
‘While the name may therefore be new to some, the history and experience underpinning the business are extensive and we feel that the name Waverton not only gives us a clear identity going forward, but also acknowledges the original foundations and values on which the company has been built.’