Wealth Manager - the site for professional investment managers

Register to get unlimited access to all of Citywire’s Fund Manager database. Registration is free and only takes a minute.

Nike won't renew Manchester United kit sponsorship deal

Nike won't renew Manchester United kit sponsorship deal

Nike will not renew its kit deal with Manchester United after the next season with the US sportswear giant claiming the football club is demanding too much money.

Nike's current deal with United is worth around £24 million a season and recent reports that it was set to seal new record-breaking deal have been rejected, according to Sky News.

In a statement, Nike said: 'Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season.

'Any partnership with a club or federation has to be mutually beneficial, and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders.

'We look forward to a successful final season with the club.'

Manchester United revealed their new kit for the 2014-15 season on Monday, which will be the last designed by Nike and the first to carry the logo of new sponsor Chevrolet.

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.
Your Business: Cover Star Club

Profile: The godfather of fund-of-hedge-funds on the sector's future

Profile: The godfather of fund-of-hedge-funds on the sector's future

When Dixon Boardman started 26 years ago ‘there were 600 hedge funds and only 100 had $100 million – it was not even a cottage industry,’

Wealth Manager on Twitter