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Office Spotlight: Psigma, London

Office Spotlight: Psigma, London

Date opened: Feb 2002

Number in team: 77

AUM: £2.2 billion

Bullish or bearish?: Boringly neutral –the balance between risk and opportunities has rarely been finer
at this point in time.

Average Portfolio: £525,000

Clients: Approximately 4,700 client relationships

Top three funds:

  • BlackRock Asian Growth Leaders – dynamic stock selection to generate high returns from an improving Asia
  • RWC Nissay Japan Focus – a pure play on corporate change in Japan
  • Artemis Global Income – attractive dividend yield and low valuations, what’s not to like?


 Q&A with John Howard-Smith, CEO, Psigma Investment Management, London

What is your typical client demographic?

We treat each client as an individual and work with them to achieve the most appropriate solution based on their risk profile. Our client demographic will broadly fall into two main categories. For clients who are approaching, or already in retirement, we would focus their portfolios on capital preservation and steady income generation.

We have also seen a steady increase in our client base who are working professionals and whose primary investment objectives are centred on wealth creation over the long-term with real returns as their central benchmark. 

Our client base is not only limited to the above, we cater for a broad range of client needs, tailoring our investment solution around their individual requirements, targeting inflation plus real returns around an appropriate risk profile.

What differentiates your location?

Our client base is geographically dispersed throughout the UK. However, in order to attract and retain the right talent, we believe it is important to have a London-based presence.

We also benefit from the fact that the majority of the fund managers on our core buy list have investment houses based in London. It is essential for us to get to know and trust our fund managers, and being London-based benefits us in that regard, as we can host regular face-to-face meetings with external managers.

What challenges are facing your area?

The London-based wealth management industry is an incredibly competitive marketplace, so we fully recognise and appreciate the importance of client and
staff retention.

Clearly, a major recent focus for the industry and our clients is Brexit. While we believe our business and investment strategies are well prepared for any future twists and turns, we are very watchful for any potentially negative outcomes either to our business or our clients’ assets.

What’s the best thing about living in your area?

I have been lucky enough to travel all around the world and in particular, seeing the growing financial potency of the emerging eastern powerhouses, however London undoubtedly remains the epicentre of the global financial industry.

What is your office motto?

‘Inflation is the enemy.’

Psigma typical balanced portfolio:


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