Parmenion is planning to launch a fully integrated online simplified advice service that intermediary firms can offer to their clients.
Developed in-house, interest in the service, called Interact, is being trialled through a select group of advisory firms and is expected to launch this autumn.
Founder and CEO, Richard Mein (pictured), said: 'Unlike execution-only offerings, Interact has been designed to work within and alongside the business models of advisers.
Steve Trott, proposition director, added: 'Clients need the assurance of regulated financial advice to give them the confidence to invest. Consumers engage online every day and the web is the natural starting point for anyone seeking advice.
'Now, through Interact, the advice journey can compliantly reach its final destination online. This will draw large numbers of clients back to financial advisers.'
Last month, Wealth Manager revealed that former Ashcourt Rowan chief executive Chris Williams was launching an online and phone-based simplified advice service, also powered by Parmenion.
This followed the appointment of Hargreaves' Meera Hearnden as a senior investment manager and that of Diane Jones from Attivo, who joined in January to spearhead the launch of Bristol-based platform business' Sipp wrapper.
Parmenion serves over 950 Advisory firms looking after over 17,500 underlying clients and manages around £1.2 billion in assets.