Quilter & Co and Cheviot Asset Management will today adopt the new Quilter Cheviot branding.
The merger between the two groups, which received regulatory approval on 31 December last year, created a group with combined assets under management of £14.2 billion.
The group has created a new logo and website and from now on the Quilter & Co legal entity will be renamed Quilter Cheviot Limited with the trading names Quilter Cheviot and Quilter Cheviot Investment Management. All clients will be migrated over to this legal entity.
CEO Martin Baines (pictured) said: ‘We are delighted at how smoothly the integration has progressed and it is likely that clients and professional adviser partners will barely notice the transition.
‘It is business as usual for us. Looking to the future, the new brand and combined business provides scale and resources, allowing us to deliver greater value for our clients, as well as providing a tremendous source of advice, experience and security in today's uncertain financial markets.’