Wealth Manager - the site for professional investment managers

Register to get unlimited access to all of Citywire’s Fund Manager database. Registration is free and only takes a minute.

Schroders chooses Cazenove brand for wealth arm

Schroders chooses Cazenove brand for wealth arm

Schroders has opted to keep the Cazenove brand for its combined wealth management business.

The firm's UK wealth management business will take on the Cazenove Capital brand, which means Schroders Private Banking will be consigned to history.

It marks a shift from the strategy employed with the integration of the two fund management businesses, which saw Cazenove's funds rebranded Schroders.

'We have decided to continue to develop our private client business under the trading name of Cazenove Capital Management as part of the Schroder group.'

Addressing a conference of the firm's private clients, he said: 'I don’t need to tell people in this room or indeed the Schroders' boardroom about the strength of the Cazenove name and indeed we have got two brand names. The way we are now using them together I hope demonstrates what uniting the two businesses means for clients.

'First of all you have got stability, financial strength and global investment resource of the Schroder group, but by giving the private client and charity business a different name in that group I hope it emphasises the emphasis we place on independence, exclusivity and a highly tailored service.'

Ross believes that the combined group's core four services of portfolio management, financial planning, banking and treasury services delivered in an integrated way differentiates the group from competitors.

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.
Citywire TV
Play JPM’s Negyal: Back divis to temper EM volatility

JPM’s Negyal: Back divis to temper EM volatility

Omar Negyal, co-manager of the JPMorgan Global Emerging Markets Income trust, says a dividend approach to emerging markets reduces the volatility of investing in the asset class.

Play WMR: Why Russia will lose this war

WMR: Why Russia will lose this war

Author and journalist Adam Lebor believes a perfect storm is brewing when it comes to the Russian economy. .

Play WMR: Gerard Lyons warns Asia is the real risk, not Russia & Ukraine

WMR: Gerard Lyons warns Asia is the real risk, not Russia & Ukraine

Chief economic adviser to London mayor Boris Johnson outlines the geo-political risks in Asia and explains why the risk of another eurozone crisis must not be underestimated.

Your Business: Cover Star Club

Profile: 'new normal' now is as dangerous as when it was applied to tech

Profile: 'new normal' now is as dangerous as when it was applied to tech

7IM's CIO Chris Darbyshire says he has been re-energised by his new role, but has little time for 'new normal' doom-mongers

Wealth Manager on Twitter