Nicola Horlick has been forced to put her restaurant experiment on hold due to 'stay at home mums'.
According to the Daily Mail, the former SocGen manager closed Georgina's bistro in Barnes after 18 months because the area was 'full of mothers with children who don't go out much at night'.
She added: 'I've learnt a lot of lessons....although we were doing 200 lunches on a Saturday and breaking even I need to give a proper return to shareholders.'
Horlick (pictured) intends to re-launch Georgina's - which was named after her eldest daughter who died of leukaemia in 1998 - in Chiswick and also plans to grow a chain, targeting the Notting Hill and Kensington postcodes.
The news is the latest twist in what has been a colourful career for Horlick, dubbed the 'City Superwoman'. She initially made a name for herself at Morgan Grenfell before establishing an asset management business for SocGen in 1997.
Eight years later she created Bramdean Asset Management, which demised a few years later after it emerged Horlick has lost investors £12 million through Bernard Madoff's Ponzi scheme.
More recently she has formed Rockpool investment company, set up a film production firm and launched a crowdfund venture.