What exactly was the thinking behind Martin Gilbert's decision to sanction a £11bn mega merger with Standard Life?
In this revealing video, Aberdeen's boss tells Citywire how he is 'trying to form a world class asset management company'.
Gilbert outlines a key weakness at Aberdeen and one of Standard Life's great strengths.
He also highlights some of the challenges merging the two businesses, offering some insight on what the combined firm will be called.
Gilbert, 61, says he has no intention of hanging up his boots just yet, professing 'love' for the 'best industry in the world'.
He explains how he and fellow co-CEO of the merged business Keith Skeoch intend to run the company and why the combined entity needs two CEOs.
Gilbert also talks of the importance of key figures, likes of distribution boss Campbell Fleming.