Walker Crips is launching a new brand, Walker Cambria, to offer services designed specifically for the Welsh market.
In December, Wealth Manager revealed the firm was opening an office in Swansea, its first physical presence in Wales.
The new brand, Walker Cambria, is led by ex Blackrock duo Andrew Morgan and Gary Waite.
The business will provide both bespoke and managed portfolio services as an outsourced solution for IFAs and wealth managers locally out of its Swansea office.
Morgan, originally from Carmarthenshire, has spent the majority of his career working as a fund manager at Mitsubishi-UFJ Asset Management where he specialised in UK and European equities. He has also spent time in global equities at BlackRock and managing private client portfolios for Brewin Dolphin.
Meanwhile Waite started out as a government economist in the Department for Culture, Media and Sport, before becoming a fund manager at CTC. His career has included time in Australia as an analyst and as a director within the European specialist team at BlackRock.
The pair will be supported by Andrew Davies, who joins after seven years at Brewin Dolphin to spearhead new business development.
Rodney FitzGerald (pictured), chief executive officer said: 'The Walker Cambria brand will provide the platform for us to extend our highly tailored services to the investment intermediary community of Wales.
He added: 'Walker Cambria is the latest addition in our targeted push for regional growth and reflects the success of our investment proposition. Andrew and Gary bring a wealth of industry experience and their local knowledge will be invaluable in enabling Walker Crips to serve the Welsh market.'