Twitter icon Email alerts icon Latest News RSS icon Magazine icon Stay connected:

View the article online at

Retail rebound! December sales growth smashes expectations

by James Phillipps on Dec 18, 2013 at 11:30

Retail rebound! December sales growth smashes expectations

Retail sales have bounced back strongly in December with a net 34% of retailers reporting sales up year-on-year, ahead of the CBI’s expectations of 24%.

Overall, 48% of respondents reported sales were up on the same period last year, while 14% saw a decrease, resulting in the 34% balance.

Almost a third, or 31%, expect sales growth to continue into next month with just 2% expecting them to fall.

The figures are a stark increase on November when sales growth stalled across multiple sub-sectors. Some 40% of grocers reported sales up compared to a 20% decrease last year, while 36% of non-specialised stores, including department stores, reported growth versus -28% in November and 33% of clothes shops compared to -15% last month.

Barry Williams, Asda’s chief merchandising officer for food, and chair of the CBI Distributive Trades Survey Panel, said: ‘After a disappointing couple of months, sales volumes in December recovered their sparkle, beating retailers’ expectations.

‘Customers have clearly held off spending through the autumn and we’re only now seeing them start to hit the stores. Retailers are now gearing up for the crucial pre-Christmas week and are optimistic for the New Year.’

leave a comment

Please sign in here or register here to comment. It is free to register and only takes a minute or two.

News sponsored by:

Sponsored Video: Bringing it all back home

As the UK coalition government strives to rebalance the national economy, so called 'reshoring' looks set to play an increasingly important role in economic recovery.

Today's top headlines

Investing for income in a changing environment

With talk on interest rates on the horizon, our latest roundtable debate covers income investing against a changing backdrop

More about this:


On the road

Click here to find out more from the Audience Development team.

Sorry, this link is not
quite ready yet