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Rupert Robinson on Signia's five-year £5 billion asset target
by Danielle Levy on Jun 18, 2013 at 07:38
Signia Wealth is aiming to differentiate its proposition from competitors by giving clients access to direct opportunities in alternative asset classes. These include private equity, property and infrastructure.
The decision to offer specialist investments in less mainstream markets through partnerships with specialists is part of a broader growth target to double the £2.2 billion it has under management over the next five years.
Rupert Robinson (pictured), who joined as head of wealth management from Schroders in January, said: ‘We are £2.2 billion today and over the next five years, we hope to double that and some more. If we put a £5 billion target up, it is there to be shot at and we feel confident we can get there.’
Real estate club
Robinson said the firm, which launched in 2010 and targets ultra high net worth clients, has responded to client demand, particularly from entrepreneurs, for alternative investments by launching a range of initiatives – for which the boutique charges clients an introductory fee.
He said Signia would work with other family offices to offer them access to selective opportunities as well.
Initiatives include a ‘real estate club’ investment, which gave its client base the opportunity to invest in central London real estate through a joint venture with a developer, alongside investment in the secondary private equity market through funds managed by Hollyport Capital, run by John Carter.
‘There is a real opportunity for Signia Wealth to shape our business model in a way that responds to what ultra high net worth clients want,’ Robinson said. ‘Whereas a lot of bigger organisations like banks, private banks and stockbrokers have been forced down a path where they have to commoditise their offering in order to not only satisfy an increasingly intrusive regulatory environment, but also make money on a smaller, lower fixed cost base, we are able to adapt our business model to the dynamics and trends we are seeing.
‘For example, first and foremost, very wealthy clients want access to direct investments. This could be public markets, private equity, real estate or the growing area of UK infrastructure.’
To invest in infrastructure, Signia has set up a managed account that is advised by Greensphere Capital, which specialises in sustainable energy and infrastructure.
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