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View the article online at http://citywire.co.uk/wealth-manager/article/a751668

The Woodford Woodstock: rock ‘n’ roll funds

by Dylan Lobo on May 16, 2014 at 13:49

The Woodford Woodstock: rock ‘n’ roll funds

There’s a real buzz in the funds industry at the moment. 

Wealth Manager has never dedicated quite so many resources and column inches to a new firm or fund in such a short period as it has done to Neil Woodford’s new venture. Not even close.

Some cynics may suggest he’s simply using us as a marketing tool, but does he really need to use us for that?  

Besides superb performance, which stands the test of time, the last few weeks prove Neil Woodford is actually a living, breathing human, not some Frankenstein-like creation.

The joke at Citywire was you’d get more chance of getting an interview with the Queen than Neil when at Invesco Perpetual.  

We had to scrape info from factsheets or his Edinburgh Trust’s stock exchange updates to get him into our headlines. It was all a little desperate and his very existence sometimes felt like an urban legend.  

Now we’re spoilt. From being invisible Woodford is now omnipresent. He even has a blog on his website.   

He may have had few months to practise his turn, but Woodford is not the trembling bag of nerves that we imagined had been locked up all these years. His ease was clearly demonstrated in our exclusive video - ‘I want to build a 21st century firm’.

And it’s not just the press getting all worked up. ‘Neil Woodford added to FundsNetwork Investment Forum’, one press release celebrated, while WhiteChurch and Hargreaves Lansdown raced to send out notes on their first meetings with Woodford.  

Last night it was the turn of Chelsea Financial Services to have their Woodford moment, over an intimate dinner hosted by Darius McDermott. Dinner with Woodford? Really?!

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